Posted by: mdegeorge | October 11, 2010

“This is Sportscenter” commerical of the week: The rally monkey gets fired

Monday mornings are tough enough to deal with, even with the holiday today for most of us.

So to spirit away some of that new week malaise, I’ll be digging deep into the outer reaches of YouTube for yesteryear’s best entries in the most important sports marketing campaign the Western world has ever known: the two-decade behemoth “This is SportsCenter”.

This week’s entry seems especially pertinent for October. Who could forget the historic postseason of eight falls ago that was defined the Angles’ escapability and perseverance against the Giants in the World Series. It’s a dogged determination that a few other teams could use right about now (that would’ve been you, Cincinnati), and that inspiration is apparently out on the market.


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