Posted by: mdegeorge | November 29, 2010

“This is SportsCenter” Commercial of the Week: International editions

Mondays are always tough to deal with, especially with as faulty of a heater as my apartment’s.

So to spirit away some of that new week malaise, I’ll be digging deep into the outer reaches of YouTube for yesteryear’s best entries in the most important sports marketing campaign the Western world has ever known: the two-decade behemoth “This is SportsCenter”.

Remember when the idea of ESPN infiltrating the world’s consciousness and become the hegemonic power it now is was merely a far-flung notion? That was evident for this throwback “International Editions” spot, which features Kenny Mayne and Dan Patrick farcically donning cultural garb to export “El Centro Deportes” to its international clientele. You wonder if Kenny Maynski and Boris Patrick ever imagined they (and their lederhosen) would be viewed the world over.



  1. Soccer mag FourFourTwo launched in Egypt…

    I found your entry interesting thus I’ve added a Trackback to it on my weblog :)…

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