Posted by: mdegeorge | December 13, 2010

“This is SportsCenter” commercial of the week: The Great One

Mondays are always tough to deal with, especially here in the suddenly frigid Northeast.

So to spirit away some of that new week malaise, I’ll be digging deep into the outer reaches of YouTube for yesteryear’s best entries in the most important sports marketing campaign the Western world has ever known: the two-decade behemoth “This is SportsCenter”.

We bring you a relatively recent entry today, with the Great One, Wayne Gretzky, stopping by the studio to lend his coaching expertise to the anchors.  It’s that time in the morning when a shift change sounds pretty good, though I’d replace Jay Harris’ water bottle with a coffee dispenser…and I could do without the airhorn.

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