Posted by: mdegeorge | December 27, 2010

“This is SportsCenter” Commercial of the Week: Assisting Intern

Mondays are always tough to deal with, especially after you’ve spent the morning digging out like I have.

So to spirit away some of that new week malaise, I’ll be digging deep into the outer reaches of YouTube for yesteryear’s best entries in the most important sports marketing campaign the Western world has ever known: the two-decade behemoth “This is SportsCenter”.

It’s a Monday in which incompetence, in all its forms, isn’t something we’re looking forward to dealing with. So a part of Craig Kilborn’s reaction to his young intern is understandable in this mid-90s spot. But it’s just as easy to sympathize with intern Glenn Jacobs (who ironically shares a name with his exact antithesis, the wrestler Kane) in the face of Kilborn’s ribbing. I guess Jacobs gets the last laugh; even being imaginary, he’s probably received a paycheck more recently than Kilborn.

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