Posted by: mdegeorge | February 7, 2011

Super Bowl ads: The five best

What could be more fun the day after the Super Bowl than critiquing the multimillion dollar efforts that were the commercials? (If you work for ESPN, the answer is endless/mindless analysis of every detail possible ad nauseum.)

But as I try to shake those early afternoon productivity doldrums, I figure a look at advertising greatness (and later, failure) might just do the trick.

So without further adieu, here are my top 5 Super Bowl debut ads:

5. E*Trade Baby

I’m not even baby crazy like I’m sure many of the fans of this commercial series are. But they just manage to put out funny, tolerable, short spots every year. The baby’s a great character, and his relationship with Enzo the tailor is just great.

4. NFL Fans

I don’t know if it’s the nostalgia, the long-lost clips, or the seamless video editing ability that makes this work so beautifully. Or, it could be the presence of Sofia Vergara. The NFL does an excellent job of these commercials, and while it lacks the humor of the “There’s always next year” spots, it’s still a awesome.

3. Pug attack

Clearly the best of this year’s offerings from Doritos, it features the unbeatable combination of intelligent animals and dumb humans.

2. Career Builder Parking Lot

Monkeys driving cars and parking inconsiderately. I think that just about says it all.

1. Volkswagen’s The Force

The kid steals the show. I love his mannerisms and the surprise when the car turns on. Even though it was leaked beforehand (which just ruins so much of the appeal), it’s still the best the advertisers had to offer.

Honorable mention: Coca-Cola Border (if only American politics worked like that), Snickers Loggers (even if Roseanne Barr hadn’t gotten clocked with the log, the Richard Lewis appearance would have done it), Bud Light Dogs (see Doritos Pug Attack comment), and the Chrysler Detroit ad (quite profound).

Coming up next >>>> The Five Worst Super Bowl Ads


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