Posted by: mdegeorge | February 7, 2011

Super Bowl ads: The five worst

What could be more fun the day after the Super Bowl than critiquing the multimillion dollar efforts that were the commercials? (If you work for ESPN, the answer is endless/mindless analysis of every detail possible ad nauseum.)

And there’s nothing better than hammering on ads that ended up as extremely expensive and annoying flops (see Terrell Owens). This year’s field didn’t have too many catastrophic failures to mention, and a few of those listed below might just grow on me over time. But from the failed attempts at humor to the maddeningly nonsensical to the downright creepy, advertising futility comes in many forms.

So without further adieu, here are my bottom 5 Super Bowl debut ads:

5. Doritos The Best Part

Clearly the worst of the Doritos ads, this one was just plain creepy. Even if it was a hot girl instead of a scrawny pasty guy, the finger sucking thing is just always cringe-worthy.

4. Hyundai Elantra Deprogramming

This one I might come to like eventually. The hypnotic quality and the imagery it presents could have been cool, but it doesn’t jive with what I’m looking for in a Super Bowl commercial. I’m also not big on having a narrator tell me what to think.

3. Mini Cram It In The Boot

I’m usually all for innuendo. But somehow, this one just missed for me. I don’t know if it was the somewhat bemused look on the faces of the people involved or the whole premise, but this just doesn’t work.

2. Pepsi Max First Date

Yeah, we get it, guys think about sex. What they don’t think about is drinking a manly drink like Pepsi Max.

1. Chevy Camaro Miss Evelyn

The concept wasn’t entertaining, it wasn’t funny and the end result was kind of sexists (hot woman goes from model to elementary school teachers). Just not working.

Honorable mention: Almost any one of the movies shilled. Who is clamoring for a “Kung Fu Panda 2”? Haven’t the Transformers destroyed everything in the first 8 movies (also, no Megan Fox = no reason to watch)? The fourth “Pirates of the Caribbean” is a hollow attempt to extract more money out of the franchise. Spielberg’s new movie looks like E.T. on steroids. “Thor” and “Captain America” need to go a long way to convince me I need to watch another Marvel superhero come to life on the silver screen. And “Cowboys vs. Aliens” may be so bad as to make everyone forget Harrison Ford and Daniel Craig ever did anything else.

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