Posted by: mdegeorge | February 21, 2011

“This is SportsCenter” commercial of the week: SC Cookout

Mondays are always tough to deal with, especially if you’re recovering from the food coma that I put myself into during the Super Bowl last night.

So to spirit away some of that new week malaise, I’ll be digging deep into the outer reaches of YouTube for yesteryear’s best entries in the most important sports marketing campaign the Western world has ever known: the two-decade behemoth “This is SportsCenter”.

OK, so there’s not too much malaise today thanks to those glorious presidents and their memorial day. So my day was more like this spot about downtime in Bristol…you know, minus the warmth, Gheorghe Muresan or the barbeque or women in swimsuits. Still, a more enjoyable Monday than usual.

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